The Business Cycle Why the Economy is Like Your Favourite TV Series
Master the business cycle for IB Economics! Learn the 5 stages with real UK examples, Netflix & gaming industry case studies. Student-friendly guide.
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Lawrence Robert
7/27/20256 min read


The Business Cycle: Why the Economy is Like Your Favourite TV Series (And How to Ace Your IB Exam)
Right, listen up economics legends. You know that feeling when you're binge-watching Netflix and you get completely hooked on a series? One minute you're laughing at the jokes, next minute you're crying into your popcorn, then suddenly everything's brilliant again? Well, congratulations - you've just experienced the business cycle, except instead of fictional characters, it's entire countries constantly having emotional breakdowns and nights to remember.
The Plot Twist: Economies Have Mood Swings Too
Imagine it's December 2023, and the UK is basically that friend who's going through a rough patch. The economy had just slipped into recession with GDP falling 0.3% in the final quarter, following a 0.1% drop the quarter before. Two consecutive quarters of negative growth = recession vibes. Not exactly the Christmas present anyone wanted.
But here's where economists come in (and very IB Economics of us to analyse). By Q1 2024, the UK economy bounced back with 0.6% economic growth, emerging from recession faster than most economists expected. It's like when your favourite cancelled show gets unexpectedly renewed - the comeback was real.
Breaking Down the Business Cycle: The Ultimate TV Series
Think of the business cycle as a never-ending TV series with five main plot points that keep repeating. Let's call it "EconoLife" - the drama that never gets cancelled.
Episode 1: The Peak (or "We're Having a Moment")
The peak is basically when everything's going in the best possible way. Employment's through the roof, everyone's confident, and businesses are absolutely smashing it. It's like when Love Island first launched and everyone was obsessed with it - peak cultural moment.
In real life? Think about tech companies during 2020-2021. Tesla hit a £1 trillion market cap in October 2021, people were making absolute bank from crypto, and gaming and sports indoor equipment companies were raking it in because we were all stuck indoors. Peak times, proper peak times. Even IB Economics grades hit their highest during the pandemic years.
But here's the thing about peaks - they don't last forever. Just like how every viral TikTok trend eventually dies, economic peaks run out of steam.
Episode 2: The Recession (or "Everything's Gone Pete Tong")
A recession is officially two consecutive quarters of falling GDP. Basically, the economy's having a massive sulk for at least six months. The UK's 2023 recession saw declines across services (-0.2%), industrial production (-1%), and construction (-1.3%). Everyone's belt-tightening, businesses are closing, and job hunting becomes about as fun as queuing for the loo at a summer festival.
Remember when Netflix lost subscribers for the first time in over a decade? They dropped 35% in value after reporting their first subscriber loss in years. That's recession energy right there - even the streaming giant that kept us sane during lockdown wasn't immune.
Episode 3: The Trough (or "Rock Bottom Feels Like Home")
The trough is peak depression era - think the lowest point of any reality TV show when everyone's crying and you're wondering why you're still watching. This is when unemployment hits hardest, businesses are closing left and right, and consumer confidence is basically non-existent.
The good news? The only way is up from here. It's like that moment in every comeback story where the protagonist hits their lowest point before the epic turnaround.
Episode 4: Recovery (or "The Glow-Up Begins")
Recovery is when things start looking up - literally. GDP starts growing again, people begin spending money, and businesses cautiously start hiring. The UK's recovery in early 2024 was driven by widespread growth in the services sector, with output rising 0.7% in the quarter.
It's like when a cancelled artist makes their comeback album and suddenly everyone remembers why they were iconic in the first place. The economic confidence slowly returns, but everyone's still being a bit careful.
Episode 5: Expansion (or "We're Back, Baby!")
Expansion is the absolute party phase. Economic activity rises beyond its previous peak, investment's flowing, people are spending like there's no tomorrow, and businesses are expanding faster than your Instagram following after you post that one perfect holiday photo.
This is when you get those mad success stories. Amazon Web Services launched during the last recession and became one of the most successful businesses of the following decade. Sometimes the best opportunities come when everyone else is too scared to take risks. Every recession brings a business opportunity, you just need to know where to look and invest.
When External Shocks Ruin the Story
Just like how every good TV series needs some unexpected tearful moment, economies get hit with external shocks that completely mess up the storyline. COVID-19 was basically the ultimate shock that nobody saw coming - like killing off the main character in episode 3.
These shocks can completely change the game. Natural disasters, pandemics, wars, or even just a massive shift in technology can knock an economy completely off its predicted path. The business cycle becomes less predictable than trying to guess who's getting voted off Love Island.
Real Talk: Why Your Generation's Business Cycle Hits Different
Here's something to think properly about: The gaming industry used to be considered "recession-proof," but recent layoffs from Microsoft, Riot Games, and other major studios show that even gaming isn't safe anymore. Your generation's recession experience is different because the industries you care about - streaming, gaming, social media - are now massive economic players.
During the 2008 recession, gaming was a bright spot, but analysts now say it "may not be as invincible as a Super Star-powered Mario". Even Nintendo isn't guaranteed to save us this time.
The Global Business Cycle: It's Giving Main Character Energy
The business cycle isn't just a UK thing - it's happening everywhere, all the time. Germany's economy contracted for the second year running in 2024, with industrial production falling more than 10% below pre-pandemic levels. Meanwhile, the US has been showing surprising resilience, with economists getting their predictions wrong two years in a row.
It's like how different countries have different TikTok trends at different times - the business cycle isn't perfectly synchronised globally, but there are definitely patterns and influences that spread between economies. Open your eyes as an economist and study these patterns and tendencies, they will help you understand what happens "later in your day".
Why This Matters for Your IB Economics Exam (The Bit You Actually Need to Remember)
Right, here's the exam gold you came for:
Key Definition: The business cycle describes fluctuations in economic activity over time, measured primarily through changes in real GDP.
The Five Stages (memorise these, they're exam classics):
Peak: Maximum economic activity, low unemployment, high confidence
Recession: Two consecutive quarters of negative GDP growth
Trough: Lowest point of economic activity
Recovery: GDP starts growing again, gradual improvement
Expansion: Economic activity exceeds previous peak levels
Real-World Application (examiners love this stuff):
Use current examples like the UK's 2023-2024 recession and recovery
Mention how different industries are affected differently (tech, gaming, construction)
Discuss external shocks like pandemics or geopolitical events
Reference how business and consumer confidence affects the cycle
Top Tip: For two years running, Wall Street economists were too pessimistic about US growth predictions. This shows that business cycles are notoriously difficult to predict accurately - perfect IB Economics exam discussion point about the limitations of economic forecasting.
The Bottom Line For Your IB Economics Course
The business cycle is basically the economy's way of having a proper emotional journey. Sometimes it's thriving (expansion), sometimes it's having a breakdown (recession), and sometimes it's slowly getting its life back together (recovery). Understanding this helps you make sense of why your part-time job might be harder to find during certain periods, or why some companies are hiring like mad while others are making redundancies.
The brilliant thing about studying this for IB Economics is that it's happening right now, all around you. Every news headline about inflation, every story about company layoffs, every government announcement about economic policy - it's all part of this massive, ongoing business cycle story.
And unlike your favourite Netflix series that might get cancelled after one season, the business cycle just keeps going. Which means there'll always be fresh examples for your essays, and unfortunately, always be more economic episodes to analyse.
Stay curious, stay critical, and remember - the economy's just as unpredictable as your group chat. But at least now you can explain why using proper economic terminology that will certainly help you in your IB Economics course.
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